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How’s your transaction coordinator?

by Melissa Zavala | Jan 15, 2015

Your Transaction Coordinator Have you ever seen a one-man band? I’ve seen this guy before—fairly recently actually when I walked through Chinatown in Los Angeles, after a trip to the Museum of Contemporary Art. He’s actually pretty good. According to the signs, he has...

Filed Under: Agent Tips

Tagged With: transaction coordinator

Big News on Mortgage Debt Forgiveness

by Melissa Zavala | Jan 8, 2015

Did you hear the news? Probably by now, you have. Any owners of homes that participated in short sales during 2014 will now be pleased to know that President Obama signed the Mortgage Debt Forgiveness Act into law (or rather, he signed the extension of the Act that...

Filed Under: Agent Tips

Tagged With: mortgage debt, mortgage debt forgiveness

Best Real Estate Lead Generation for 2015

by Melissa Zavala | Jan 1, 2015

A real estate professional needs to recognize that in addition to selling homes and closing deals, the chief role is that of lead generator. A significant period of time each and every day needs to be devoted to lead generation if you are to continue to be successful...

Filed Under: Agent Tips

Tagged With: lead generation, real estate tips

Do You Violate Fair Housing?

by Melissa Zavala | Nov 6, 2014

Fair Housing Violations You may wonder, what is the world coming to? Before the days of sending offers to listing agents via computer, there was actually a time when a buyer’s agent would actually formally present the offer to the sellers and the listing agent. Were...

Filed Under: Agent Tips

Tagged With: fair housing, real estate law, violations

Want more homebuyer leads?

by Melissa Zavala | Oct 30, 2014

I’ve been checking out Craigslist and getting a lot of sales-type emails lately. The common theme in both is “leads.” Everyone seems to be hot for leads—as if leads will solve the world’s problems. More leads = more closings, right? Maybe yes, but possibly not. You...

Filed Under: Agent Tips

Tagged With: homebuyer leads, marketing campaigns

Here’s how you find listings…

by Melissa Zavala | Oct 16, 2014

I had a blast last week at the California Association of Realtors® Expo and annual conference. By the way, if you are a California Realtor® and you are not taking advantage of the opportunity to attend this free conference, then you are really missing out. I was...

Filed Under: Agent Tips

Tagged With: listings, property listings

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