The Truth About Real Estate Signage
I’m sure you’ve heard the old adage, “It’s better to give than to receive.” Well, believe it or not, that turn of phrase may not apply to the use of yard signs for selling homes. When placing a sign in the yard, that sign has a dual purpose: it is meant to give...
Why the Agent Open House Is Not a Magic Potion
Two of my favorite things about Facebook are the Agent Mastermind group and the Raise the Bar in Real Estate group. I just love how everyone learns from everyone in these two groups. Every agent who I know has a special gift—something that really allows him or her to...
5 Ways to Dominate Your Local Real Estate Market
You’ve probably heard that it’s good to buy local when it comes to food: food from local farms is fresher, and when you buy local, it helps to support local industry. Well, local (or hyperlocalism) is also a pretty good thing when it comes to real estate marketing,...
5 Shocking Things Nobody Ever Told Me About Real Estate
When I was a little girl, I used to see all of these well-dressed women driving fancy cars and putting up For Sale signs in my neighborhood. So, I got this idea in my head that real estate is just putting up a few signs, checking out a few homes, holding and attending...
Aren’t You in the Real Estate Lead Generation Biz?
One of my great friends, who was an incredibly busy short sale listing agent at the height of the economic downturn, was irritated because his short sale taking what seemed like forever. He has closed tons of short sales, and his theory was that this specific deal...
What Everyone Ought to Know About Social Proof
I was at The Riviera in Vegas last Thursday for the Real Tech 2014 technology conference, and it occurred to me as I was looking at an autographed wall poster of Elvis and Engelbert Humperdinck that social proof has been around for as long as I can remember. As a...
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