6 Ways Agents Can Derail the Deal
While the general public may believe that anyone with a luxury car or a designer handbag can sell a home, unfortunately it’s just not that easy. To effectively identify consumers who are ready, willing, and able to buy or sell involves a great deal of skill—not...
Agents, Do You Need Classes in Weaponry?
When we were growing up, we got to take a lot of after school enrichment classes. From Girl Scouts to tennis to tee-ball to cooking, when I was little, I had classes in just about everything. In fact, it’s actually become a family joke, where my husband...
4 Reasons Your New Listing Is a Heartbreaker
You’ve got the call, you’ve met the clients, and you’ve officially made it “listing official.” Congratulations! But before you start imagining the walk down the aisle to the closing table, ask yourself: Is this property actually “The One,” or...
The Truth About Real Estate Teams No One Explains to New Agents
I recently received a message on my Instagram/Threads feed from a new agent: “Hi Melissa, I’m just starting out. I’m looking at a RE/MAX team, but they want a 50/50 split. In an era where I can use AI to do my marketing and lead gen, is it still worth giving up half...
The Real Estate Agent’s Silent Productivity Killer
Do you ever get to the end of your business day, look at the clock, and wonder where the day has gone? Today, as I write this, it is high noon, and I had planned to get down to business about three hours ago. Where has the time gone? Between taking a few calls, paying...
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