The Fair Housing Trap Some Local Agents Are Still Falling For
You may have heard of this age-old advice in home sales. In a competitive market, a buyer’s agent wants to give their client a competitive edge by attaching a beautifully formatted “love letter” to the offer. The letter talks about how much...
6 Ways Agents Can Derail the Deal
While the general public may believe that anyone with a luxury car or a designer handbag can sell a home, unfortunately it’s just not that easy. To effectively identify consumers who are ready, willing, and able to buy or sell involves a great deal of skill—not...
Agents, Do You Need Classes in Weaponry?
When we were growing up, we got to take a lot of after school enrichment classes. From Girl Scouts to tennis to tee-ball to cooking, when I was little, I had classes in just about everything. In fact, it’s actually become a family joke, where my husband...
4 Reasons Your New Listing Is a Heartbreaker
You’ve got the call, you’ve met the clients, and you’ve officially made it “listing official.” Congratulations! But before you start imagining the walk down the aisle to the closing table, ask yourself: Is this property actually “The One,” or...
The Truth About Real Estate Teams No One Explains to New Agents
I recently received a message on my Instagram/Threads feed from a new agent: “Hi Melissa, I’m just starting out. I’m looking at a RE/MAX team, but they want a 50/50 split. In an era where I can use AI to do my marketing and lead gen, is it still worth giving up half...
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