The Blog

Just a few weeks ago, Los Angeles was plagued by wildfires. It’s a tough time to sell real estate. After all, who would want to go shopping for a new home when it’s raining ashes? While I’ve never sold real estate in other parts of the United States, I would imagine that the situation is pretty similar in areas plagued by snowstorms, tornadoes, and other weather-related disasters.

Of course, your first thought is probably your family. But, once you know that your family is safe, what next? Will you gawk at the television for days on end and make yourself go a little stir crazy?

What to Do When You Cannot Sell Real Estate

Believe it or not, there are tons of things that you can do to stay productive in times when you cannot sell real estate—when you can’t be pounding the pavement, showing properties. Here are just a few:

1. Call or text any past client or contact that you have who may be in some sort of danger or who may need to evacuate. Offer your assistance in housing them or their pets (or their extra cars). Like everything else, your generosity will be recognized.
2. Contact other past clients or members of your sphere of influence to catch up. Most people stay home during tough times like these, and your call may be a needed and welcome distraction.
3. Work on your online presence. Update your online profiles, write a blog post, or make a video. Stay connected via social media or start your Instagram or Pinterest page. Do something to build your business while you are staying out of harms way.

The most important thing is to stay out of the way of those that are trying to keep your community safe. But, if you’ve got nothing else to do, a little real estate productivity probably wouldn’t hurt.