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Want more homebuyer leads?

by Melissa Zavala | Oct 30, 2014

I’ve been checking out Craigslist and getting a lot of sales-type emails lately. The common theme in both is “leads.” Everyone seems to be hot for leads—as if leads will solve the world’s problems. More leads = more closings, right? Maybe yes, but possibly not. You...

Filed Under: Agent Tips

Tagged With: homebuyer leads, marketing campaigns

Here’s how you find listings…

by Melissa Zavala | Oct 16, 2014

I had a blast last week at the California Association of Realtors® Expo and annual conference. By the way, if you are a California Realtor® and you are not taking advantage of the opportunity to attend this free conference, then you are really missing out. I was...

Filed Under: Agent Tips

Tagged With: listings, property listings

Smart Jewelry Helps Agents Stay Safe

by Melissa Zavala | Oct 9, 2014

In light of the tragic news regarding Realtor® Beverly Carter, I’ve decided to dedicate this week’s post to the safety of real estate professionals. It’s ironic, really. As children, we are told to never talk to strangers, yet our job as real estate professionals...

Filed Under: Agent Tips

Tagged With: realtor safety, safety apps, smart jewelry

Subtle Nuances of Closing Cost Credits

by Melissa Zavala | Aug 28, 2014

Closing cost credits are not uncommon in certain parts of California. In fact, when an offer is written with closing cost credits, it is a great solution for a buyer that doesn’t have tons and tons of available cash but qualifies to purchase the property. For those of...

Filed Under: Agent Tips

Tagged With: closing cost concessions, closing cost credits, closing costs

How to Deal With Trouble – San Marcos Transaction Coordinator

by Melissa Zavala | Jul 24, 2014

If you’ve been in real estate for any length of time, then you probably know that some deals can get pretty tricky. Some go smoothly, and everyone prefers the smooth sales to the tricky ones. Most recently, the San Marcos transaction coordinators at Transaction 911...

Filed Under: Agent Tips

Tagged With: due diligence, san marcos transaction coordinator, time frames

How to Generate Tons of Buyer Leads

by Melissa Zavala | Jun 12, 2014

In real estate, you’ve got to admit that it’s all about the leads and lead generation if you want to make big bucks. If you are like most agents, you are facing challenges getting buyers qualified and offers accepted. But, those are problems that can be overcome… IF...

Filed Under: Agent Tips

Tagged With: buyer leads, lead generation, real estate agent tips

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