Aren’t You in the Real Estate Lead Generation Biz?
One of my great friends, who was an incredibly busy short sale listing agent at the height of the economic downturn, was irritated because his short sale taking what seemed like forever. He has closed tons of short sales, and his theory was that this specific deal...
What Everyone Ought to Know About Social Proof
I was at The Riviera in Vegas last Thursday for the Real Tech 2014 technology conference, and it occurred to me as I was looking at an autographed wall poster of Elvis and Engelbert Humperdinck that social proof has been around for as long as I can remember. As a...
8 Ways to Be Happier at Work
Employers like those in the Silicon Valley use a variety of workplace perks, ranging from free food to indoor rock climbing, to improve the happiness of their employees at work. This is good business: happy employees are more productive and motivated, and more likely...
Four Ways to Show That You Are a Real Estate Expert
Have you ever had a client ask you about a program or a process that you haven’t heard about? Or, have you ever had a client ask you about an area within the field of housing and you didn’t know the answer? It’s truly a horrible feeling when a prospect, a client, or a...
7 Top Podcasts for Entrepreneurs
Yes, you—a real estate agent—are an entrepreneur (in case you thought you were not). You operate your own business (often under a brokerage or franchise umbrella), and you take more financial risks than in other industries (being that you get compensated after closing...
7 Tips for Creating the Best Real Estate Team
Do you have preferred partners? Do you have a great real estate team or are you interested in putting together a team? Do you have people to whom you continually refer business—people you already consider to be part of your team? I’m talking about mortgage lenders,...
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