Best Real Estate Lead Generation for 2015
A real estate professional needs to recognize that in addition to selling homes and closing deals, the chief role is that of lead generator. A significant period of time each and every day needs to be devoted to lead generation if you are to continue to be successful...
Do You Violate Fair Housing?
Fair Housing Violations You may wonder, what is the world coming to? Before the days of sending offers to listing agents via computer, there was actually a time when a buyer’s agent would actually formally present the offer to the sellers and the listing agent. Were...
Want more homebuyer leads?
I’ve been checking out Craigslist and getting a lot of sales-type emails lately. The common theme in both is “leads.” Everyone seems to be hot for leads—as if leads will solve the world’s problems. More leads = more closings, right? Maybe yes, but possibly not. You...
Here’s how you find listings…
I had a blast last week at the California Association of Realtors® Expo and annual conference. By the way, if you are a California Realtor® and you are not taking advantage of the opportunity to attend this free conference, then you are really missing out. I was...
Smart Jewelry Helps Agents Stay Safe
In light of the tragic news regarding Realtor® Beverly Carter, I’ve decided to dedicate this week’s post to the safety of real estate professionals. It’s ironic, really. As children, we are told to never talk to strangers, yet our job as real estate professionals...
Subtle Nuances of Closing Cost Credits
Closing cost credits are not uncommon in certain parts of California. In fact, when an offer is written with closing cost credits, it is a great solution for a buyer that doesn’t have tons and tons of available cash but qualifies to purchase the property. For those of...
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