What’s the Number One Reason Transactions Don’t Close?
You have an accepted offer and you are ready to go. Congratulations! Only 30 days until the closing. You’re over the hurdle… or are you? While the end of the transaction may seem within reach, there are often events that occur after an offer is accepted that...
6 Awesome Sources of Real Estate Referrals
Last week was a really interesting week for me in the real estate business, as I got 6 awesome real estate referrals that I was able to share with the agents at my office. Lots of agents are seeking referrals in order to add more buyer and seller leads to their...
6 Ways Agents Can Derail the Deal
While the general public may believe that anyone with a luxury car or a designer handbag can sell a home, unfortunately it’s just not that easy. To effectively identify consumers who are ready, willing, and able to buy or sell involves a great deal of skill—not...
Agents, Do You Need Classes in Weaponry?
When we were growing up, we got to take a lot of after school enrichment classes. From Girl Scouts to tennis to tee-ball to cooking, when I was little, I had classes in just about everything. In fact, it’s actually become a family joke, where my husband...
4 Reasons Your New Listing Is a Heartbreaker
You’ve got the call, you’ve met the clients, and you’ve officially made it “listing official.” Congratulations! But before you start imagining the walk down the aisle to the closing table, ask yourself: Is this property actually “The...
The Truth About Real Estate Teams No One Explains to New Agents
I recently received a message on my Instagram/Threads feed from a new agent: “Hi Melissa, I’m just starting out. I’m looking at a RE/MAX team, but they want a 50/50 split. In an era where I can use AI to do my marketing and lead gen, is it still worth giving up half...
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